Free Webinar | September 23, 1 PM ET
A Fundraising + Marketing Ask Me Anything for Small Nonprofits
Your year-end fundraising campaign doesn’t start when you send your first appeal.
It starts with the relationships you’re building, the stories you’re sharing, and the ways you’re staying connected with your community now.
But when you’re part of a small nonprofit team, it can be hard to know where to focus. Should you be sending more emails? Posting more on social media? Trying to get media coverage? Growing your list? And how does all of that actually translate into stronger fundraising?
Join fundraising consultant Betty Xie from Forward Avenue, and marketing and PR expert Ruth Castro from Castro & Co. for a practical, conversational Ask Me Anything about bringing your fundraising, marketing and PR efforts together—just in time to prepare for year-end.
Bring us your questions.
We’ll dig into questions like:
How should I warm up my email list before year-end fundraising?
Is social media still effective for reaching and attracting donors?
How do I build an audience or email list when I’m starting from scratch?
How can PR support a fundraising campaign or event?
How do I start building relationships with media?
How do I turn an engaged audience into donors?
If our team has limited time and capacity, what should we actually focus on?
You’ll leave with a clearer understanding of how marketing, communications and fundraising can support one another—and practical ideas for where to put your energy as year-end approaches.
This webinar is especially for small nonprofit leaders and teams who wear multiple hats and want to make their limited time, capacity and resources count.
Meet Your Co-Host
Ruth Castro
Ruth Castro is the Founder of Castro & Co., a Mississauga-based marketing and communications agency focused on helping businesses, nonprofits and community organizations strengthen their visibility through strategic communications, PR, media relations and storytelling. With nearly two decades of experience in marketing and design, Ruth works to bridge the gap between organizations doing meaningful work and the audiences they need to reach. Through Castro & Co. and its editorial platform, The Edition, she has supported local organizations and cultural initiatives with campaigns that build awareness, strengthen community connections and turn good stories into meaningful impact.
Meet Your Co-Host
Betty Xie
Betty Xie is the Founder and CEO of Forward Avenue, a Toronto-based fundraising and strategy consultancy that helps small and mighty nonprofits build stronger, more sustainable revenue models. With over a decade of experience spanning fundraising, nonprofit strategy, arts and culture, and film and media, Betty works to transform fundraising from an organizational afterthought into a forward-looking practice. Through Forward Avenue, she has helped organizations strengthen their fundraising strategies, build lasting donor relationships, secure significant funding, and develop the systems and capacity they need to grow their missions intentionally and sustainably.
Save Your Seat Today!
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